2020 presented a fascinating snapshot of the Rolex watch market. The year saw the continued rise of Rolex's prestige, solidifying its position as a leading luxury brand and a highly desirable investment. However, understanding the price landscape of Rolex watches in 2020 requires looking beyond the official retail price list and delving into the complexities of the secondary market and the brand's rich history. This article will explore the Rolex watch prices of 2020 across various models, analyzing the official retail prices alongside the fluctuating market values and considering the broader context of Rolex's price history.
Rolex Retail Price List 2020 (Select Models): While a complete list is beyond the scope of this article, we can examine the approximate US dollar retail prices for several key models in 2020. These prices are subject to variations based on currency fluctuations, retailer markups, and specific configurations (e.g., bracelet material). These figures represent a starting point and should not be considered definitive for every transaction.
* Oyster Perpetual: Prices ranged from approximately $5,000 to $7,000 depending on size and dial variations.
* Air King: Around $6,000-$7,000.
* Explorer: Prices were in the $6,000-$7,000 range.
* Explorer II: Typically priced between $8,000 and $9,000.
* GMT-Master: Prices varied significantly depending on the specific reference number and bezel material, ranging from $8,000 to well over $10,000 for sought-after configurations.
* GMT-Master II: Similarly, prices for the GMT-Master II fluctuated greatly, starting around $9,000 and extending beyond $12,000 for certain versions.
* Milgauss: Prices were generally in the $7,000-$8,000 range.
* Submariner (114060 - No Date): The no-date Submariner held a strong position, with prices around $7,500-$8,500.
* Submariner Date (116610LN): The Submariner Date was highly sought after, often commanding prices between $8,500 and $9,500.
* Sea-Dweller (116600): This professional diving watch typically retailed for around $10,000 - $11,000.
* Deepsea (116660): The Deepsea, known for its impressive water resistance, generally retailed for over $11,000.
* Yacht-Master: Prices varied considerably depending on the size and material of the watch, starting at well over $10,000 and reaching significantly higher figures for platinum or gold models.
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